Flowers.ie Community · Partnerships

Partner with the Flowers.ie Community

01 / Partnerships

A shared campaign between two Irish brands

Each month, the Flowers.ie Community introduces our customers to an Irish business worth knowing — through a dedicated feature, original storytelling and a collaborative giveaway.

It's not advertising. It's a genuine collaboration: a shared campaign designed to bring both brands to new customers, tell a story worth reading, and give our audience something to look forward to each month.

02 / brands

The brands we work with

The Community works best with brands a flower buyer would genuinely want to hear from — thoughtful Irish businesses that share our interest in quality, gifting, creativity and memorable experiences.

Home and homeware, food and drink, wellness, beauty, experiences and occasion-led brands all sit naturally alongside flowers. If your brand is built with care and would resonate with people who send and celebrate, it's likely a good fit.

03 / Collaboration

How a collaboration works

Each month we feature one partner, whose campaign runs across a four-week period.

Week 1 — Giveaway launch We introduce your brand and launch a joint giveaway across our channels, running entries for one week.

Weeks 2–4 — Website feature Your brand takes a dedicated feature on Flowers.ie for three weeks, with a mention in our customer newsletter, inclusion in our campaign, and exposure to our audience.

Throughout, the collaboration is presented as a shared story — introducing your brand to our customers, and ours to yours.

A white display table in a gallery setting showcasing various scented products from Mafia Matcha, including cans and bottles, alongside a vase of pink flowers and a candle. A large sign in the background reads 'lululemon BARRE & MATCHA AFTERNOON'

04 / giveaways

What each brand brings

A collaboration works because both sides contribute something genuine.

Your brand provides
- A giveaway prize (or prizes) that our audience would genuinely love
- Your brand story, key message and the audience you'd like to reach
- Imagery, logo and any links or important details for the feature

Flowers.ie provides
- A dedicated website feature and original editorial about your brand
- A newsletter mention and inclusion in our supporting campaign
- Giveaway management, audience engagement and social content

05 / Partnership

Our first partner

We launched the Community with Bewley's Grafton Street — a Dublin institution approaching its centenary in 2027. It's exactly the kind of collaboration the Community was made for: a brand with a real story, genuinely relevant to our customers.

Read the Bewley's feature

06 / Partner with us

Why partner with us

Reach a new, engaged audience of people who send flowers, celebrate occasions and value thoughtful Irish brands
Tell your story properly — an editorial feature, not a banner ad
A genuine collaboration designed to create value for both brands
A first step towards longer-term seasonal campaigns and future collaborations

Express your interest

Tell us a little about your brand and what a great collaboration might look like. If it's a good fit, we'll be in touch with the full details.

04 / Discover more

Express your interest

Tell us a little about your brand and what a great collaboration might look like. If it's a good fit, we'll be in touch with the full details.

Visit Community Pageflowers.ie